• E -22, Ajman Free Zone
• Mon - Satday: 9.00 am to 6.00 pm.

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  +971 50 611 0623

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  info@amicus-international.com

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Strategic Planning & Business Development

A master plan based on a market driven strategy that meets the demographic and spend profile of the catchment combined with an effective implementation that delivers a well designed and highly appealing destination is paramount to the sustainability of any project.

• Conducting Market Research, studying customer habits and attitudes and identifying customer needs enabling maximizing average spend,
• Submitting feasibility studies on the location, in terms of volume, product mix analysis, trading performances and industry average benchmarks.
• Providing rational leasing advice based on feasibility studies and experience.
• Design and Layout of the business unit, product distribution layout, kitchen layout, common area ambience, seating ratios and choices, interior finishes etc.
• Efficient Procurement advise for all service Equipments thus reduce the cap expenditure
• Designing Product list, Menu, Serving sizes and price points.
• Concept name , logo, branding and corporate colours selected and finalized.
• Menu board content designing (including food shots and lettering)
• Designing uniforms for the staff and procurement of the same
• Procurement advise for all equipments, food, disposables and packaging.
• Visual merchandising for concept authenticity.