• E -22, Ajman Free Zone , P.O Box: 16951, Ajman. U.A.E
  • +971 50 611 0623
  • info@amicus-international.com

Cost Reduction Consultancy

  • Amicus International Coaching Institute (AICI)

  • Hospitality Finishing School
  • +91 9656 255 602

Strategic Planning & Business Development

Strategic Planning & Business Development

A master plan based on a market driven strategy that meets the demographic and spend profile of the catchment combined with an effective implementation that delivers a well designed and highly appealing destination is paramount to the sustainability of any project.


  • Conducting Market Research, studying customer habits and attitudes and identifying customer needs enabling maximizing average spend,

  • Submitting feasibility studies on the location, in terms of volume, product mix analysis, trading performances and industry average benchmarks.

  • Providing rational leasing advice based on feasibility studies and experience.

  • Design and Layout of the business unit, product distribution layout, kitchen layout, common area ambience, seating ratios and choices, interior finishes etc.

  • Efficient Procurement advise for all service Equipments thus reduce the cap expenditure

  • Designing Product list, Menu, Serving sizes and price points.

  • Concept name , logo, branding and corporate colours selected and finalized.

  • Menu board content designing (including food shots and lettering)

  • Designing uniforms for the staff and procurement of the same,

  • Procurement advise for all equipments, food, disposables and packaging.

  • Visual merchandising for concept authenticity.